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<p>This study explores the enduring role of geography in shaping social media behavior. Using Sina Weibo as a case study, the research investigates how geographic factors such as region, distance, place, and urban system hierarchy influence social interactions and content similarity among users. Employing a custom data collection and analysis framework, including web crawlers and the TF-IDF model for content similarity, the study examines 1,000 Weibo users across ten Chinese cities. Results show that geography continues to play a crucial role in online interactions, with regional identity, physical proximity, and place-specific topics significantly affecting user connections and content preferences. Findings indicate that despite technological advancements, geographic factors still shape digital social behaviors, reinforcing the importance of geography even in the online social landscape.</p>

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Geographies of Online Social Interaction: a Novel Big Data Analytics Approach to Social Media Platform–Sina Weibo

  • 期刊论文

  • 发表日期：

    2025年11月13日

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  • Chaowen Wang,
  • Wei Xu,
  • John Zhang

摘要

This study explores the enduring role of geography in shaping social media behavior. Using Sina Weibo as a case study, the research investigates how geographic factors such as region, distance, place, and urban system hierarchy influence social interactions and content similarity among users. Employing a custom data collection and analysis framework, including web crawlers and the TF-IDF model for content similarity, the study examines 1,000 Weibo users across ten Chinese cities. Results show that geography continues to play a crucial role in online interactions, with regional identity, physical proximity, and place-specific topics significantly affecting user connections and content preferences. Findings indicate that despite technological advancements, geographic factors still shape digital social behaviors, reinforcing the importance of geography even in the online social landscape.