In this study, we investigate the late-time accelerated expansion of the universe within the framework of non-minimally coupled \(f(Q, L_m)\) gravity, where Q is the non-metricity scalar and \(L_m\) is the matter Lagrangian. We derive modified Friedmann equations in a flat Friedmann–Lemaître–Robertson–Walker (FLRW) metric background and employ the Gong-Zhang equation of state (EoS) parametrization, allowing an analytical form of the Hubble parameter \(H\!(z)\) . The model parameters are constrained using recent cosmic chronometers (CC) and Pantheon+SH0ES Type Ia supernova datasets through Markov Chain Monte Carlo (MCMC)-based chi-squared minimization. We analyze various cosmological quantities, including the deceleration parameter, EoS parameter, jerk, snap, lerk, and diagnostic tools such as Om(z) and the statefinder pair (r, s). Our findings indicate a viable transition from deceleration to acceleration and reveal a quintessence-like evolution of dark energy (DE). Furthermore, energy conditions are tested, showing a violation of the strong energy condition, consistent with current cosmic acceleration. The results establish that the \(f(Q, L_m)\) framework with non-minimal coupling and a parametrized EoS provides a compelling alternative to \(\Lambda \) CDM in describing cosmic acceleration.