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<p>The ever-increasing presence of women in diverse international business (IB) spheres has prompted research about their position across industries, management levels, geographic regions, and organizational types. This research is signaling a transformative shift towards inclusiveness and an acknowledgement of diverse perspectives as critical drivers of organizational success. Nonetheless, a methodical, holistic, and nuanced understanding of the role and position of businesswomen in IB remains unresearched. As such, this article investigates the factors shaping their professional advancement through a systematic literature review, drawing on bibliometric and content analysis methods. The Web of Science database has selected 129 publications published from 1997 to 2024 for analysis. The findings reveal several distinct thematic clusters addressing key themes: yellow—entrepreneurial identity and environment, red—gender inequality and career development, blue—work-life balance and leadership diversity, green—social, cultural, and international aspects, and purple—leadership style, ethics, and CSR. Further detailed content analysis explores these studies across five dimensions, from theoretical frameworks to methodological approaches. The study concludes by presenting trends in scholarly paradigms across different categories during the selected period. It also proposes future research directions aligned with the identified clusters, offering a roadmap for advancing the discourse on gender diversity in IB.</p>

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Women in international business: a systematic review of trends, themes, and future directions

  • 期刊论文

  • 出版模式：

    开放获取

  • 发表日期：

    2025年9月8日

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  • Margareta Sironić,
  • Marina Dabić

摘要

The ever-increasing presence of women in diverse international business (IB) spheres has prompted research about their position across industries, management levels, geographic regions, and organizational types. This research is signaling a transformative shift towards inclusiveness and an acknowledgement of diverse perspectives as critical drivers of organizational success. Nonetheless, a methodical, holistic, and nuanced understanding of the role and position of businesswomen in IB remains unresearched. As such, this article investigates the factors shaping their professional advancement through a systematic literature review, drawing on bibliometric and content analysis methods. The Web of Science database has selected 129 publications published from 1997 to 2024 for analysis. The findings reveal several distinct thematic clusters addressing key themes: yellow—entrepreneurial identity and environment, red—gender inequality and career development, blue—work-life balance and leadership diversity, green—social, cultural, and international aspects, and purple—leadership style, ethics, and CSR. Further detailed content analysis explores these studies across five dimensions, from theoretical frameworks to methodological approaches. The study concludes by presenting trends in scholarly paradigms across different categories during the selected period. It also proposes future research directions aligned with the identified clusters, offering a roadmap for advancing the discourse on gender diversity in IB.