A mapping T of a metric space \(\left( X,d\right) \) into a metric space \( \left( Y,\rho \right) \) is called restrictive Lipschitz if there exist: a positive decreasing to zero sequence \(\left( t_{n}:n\in \mathbb {N} \right) \) and a nonnegative sequence \(\left( L_{n}:n\in \mathbb {N}\right) ,\) with \(L:=\liminf _{n\rightarrow \infty }L_{n}<\infty ,\) such that for all \( x,y\in X,\) \(n\in \mathbb {N}\) \(\begin{aligned} d\left( x,y\right) =t_{n}\Longrightarrow \rho \left( Tx,Ty\right) \le L_{n}t_{n}\text {.} \end{aligned}\) Using a basis property of the sequence \(\left( t_{n}:n\in \mathbb {N}\right) \) (Lemma 1), we prove that if T is a continuous and restrictive Lipschitz mapping of a complete metrically convex space \(\left( X,d\right) \) into a metric space \(\left( Y,\rho \right) ,\) then T is Lipschitz continuous with the constant L, that is \(\begin{aligned} \rho \left( Tx,Ty\right) \le Ld\left( x,y\right) , \quad x,y\in X, \end{aligned}\) and, in the case when the set \(\left\{ n\in \mathbb {N}:L_{n}<L\right\} \) is infinite, even essentially more, namely \(\begin{aligned} \rho \left( Tx,Ty\right) \le L\alpha \left( d\left( x,y\right) \right) , \quad x,y\in X, \end{aligned}\) where the function \(\alpha :\left[ 0,\infty \right) \rightarrow \left[ 0,\infty \right) \) is continuous, increasing, concave (so subadditive) and such that \(\alpha \left( t\right) <t\) for all \(t>0\) . This result leads to the following fixed-point principle: Every continuous selfmapping T of a nonempty metrically convex complete metric space \( \left( X,d\right) \) that is restrictive Lipschitz with a sequence \(\left( L_{n}:n\in \mathbb {N}\right) ,\) such that \(\ 0\,\le L_{n}<1\ (n\in \mathbb {N) }\) and \(\liminf _{n\rightarrow \infty }L_{n}\le 1,\) has a unique fixed point, and either it is a Banach contraction, or there is an increasing concave function \(\alpha :\left[ 0,\infty \right) \rightarrow \left[ 0,\infty \right) \) , such that \(\alpha \left( t\right) <t\) for \(t>0\) and \(\begin{aligned} d\left( Tx,Ty\right) \le \alpha \left( d\left( x,y\right) \right) , \quad x,y\in X. \end{aligned}\) Some applications of these results to the theory of iterative functional equations are proposed.