<p>Digital media’s ability to spread information is growing along with the modern sciences’ and technologies’ rapid growth, and communication channels are diversifying at an ever-increasing rate. To improve the creativity and growth of digital media art, creators should actively investigate ways to give digital media art the qualities of information, networking purposes, and content diversification. This will enable digital media art to be more effectively utilized in contemporary digital media interaction and enable visual art to achieve new heights of growth within the digital media context. From this point of view, China’s digital media art will unavoidably endure difficulties and encounter several issues for a considerable amount of time as it develops. Based on this, the study aims to assess the promotional role of digital media art in the context of new energy technologies. To attain this objective, quantitative data will be assembled through surveys that involve hypotheses like visual appeal, interactive design, diversified performance, creation efficiency, and information value. This hypothesis is then subjected to the ensemble model that combines four classifiers such as MobileNet, SqueezeNet, LSTM and DCNN. The outcome of the ensemble model shows that the visual appeal, interactive design, diversified performance, creation efficiency, and information value on perceptions of digital media art have a beneficial influence on the promotion of new energy technologies. Through this comprehensive assessment, this study seeks to provide valuable insights into the potential of digital media art as a promotional tool for advancing the adoption of new energy technologies in society.</p>