Design method based on extensible semantic representation algorithm and its application in product packaging design

The expression ability of implicit cultural elements in cultural packaging design is insufficient and difficult to transform. To address this issue, the extensible semantic analysis method is adopted to achieve explicit transformation of implicit cultural elements. Taking cultural elements as the research object, an extensible semantic expression model is adopted. Feature elements are selected from cultural elements. The extensible semantic representation model is used to calculate the quantitative relationship between cultural elements and design value, obtain the scope of extensible design, evaluate it in a graphical way, and explore its application in the field of packaging design. It is expected to provide technical support for the development of packaging design. The extraction, quantitative analysis, graphic analysis, and design scheme optimization evaluation of extensible primitive analysis in product packaging design are used to verify the feasibility and rationality of this method. The average evaluation values of the graphic design cultural value in various characteristic vocabulary for \(E_{1}\) $E_1$ , \(E_{2}\) $E_2$ and \(E_{3}\) $E_3$ were 3.33, 2.89, and 3.44, respectively. The packaging design of intangible cultural heritage products has higher cultural connotations and the precision and optimization of visual art expression. Based on the evaluation results, it has been verified that extensibility semantic analysis is an effective method and concept in traditional packaging design.