<p>This article explores the current state of rock art site preservation in the Mara Region. These sites represent tangible and intangible cultural heritage that face risks from natural erosion, vandalism, development pressures, and inadequate legal protection. Furthermore, despite their cultural importance, many sites—especially those recently discovered—lack a formal management framework to ensure their preservation for future generations and face numerous challenges due to the absence of a structured management approach. Drawing on decades of research in rock art conservation, this study highlights key factors contributing to the deterioration of these sites, such as environmental degradation, encroachment, and ownership issues. Additionally, borrowing from research from various parts of the world, the paper examines potential strategies for both immediate and long-term preservation of the sites, ensuring a balanced approach to cultural preservation and economic sustainability. It also proposes a holistic management framework that integrates legal protection, community involvement, and conservation science.</p>