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<p>This editorial introduces JAMS’s new policy on research data and source code availability. It argues that reproducibility—the ability to obtain the same results from the same data and analyses—is a fundamental prerequisite for credible and cumulative science. Drawing on recent evidence from the social and behavioral sciences, the article highlights persistent barriers to reproducibility, including limited access to data, code, and analytical workflows. It outlines how JAMS’s new policy seeks to enhance transparency, facilitate verification, and strengthen trust in marketing research while recognizing practical constraints on data sharing.</p>

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A policy change at JAMS: The role of reproducibility in science

  • 期刊论文

  • 发表日期：

    2026年8月4日

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  • Marko Sarstedt,
  • Charles H. Noble,
  • Stephanie M. Noble

摘要

This editorial introduces JAMS’s new policy on research data and source code availability. It argues that reproducibility—the ability to obtain the same results from the same data and analyses—is a fundamental prerequisite for credible and cumulative science. Drawing on recent evidence from the social and behavioral sciences, the article highlights persistent barriers to reproducibility, including limited access to data, code, and analytical workflows. It outlines how JAMS’s new policy seeks to enhance transparency, facilitate verification, and strengthen trust in marketing research while recognizing practical constraints on data sharing.