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<p>The authors offer a systems-level, managerial and strategic framework that organizes cross-disciplinary evidence on how marketing has harmed consumers, and most importantly to offer thoughts on how marketing might instead make well-being a central component of value creation.</p>

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Taking the role of marketing in consumer well-being seriously: It is about time—the PACT framework

  • 期刊论文

  • 出版模式：

    开放获取

  • 发表日期：

    2026年7月24日

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  • Andreas B. Eisingerich,
  • Deborah J. MacInnis,
  • Barbara Duffek,
  • Winze Tam

摘要

The authors offer a systems-level, managerial and strategic framework that organizes cross-disciplinary evidence on how marketing has harmed consumers, and most importantly to offer thoughts on how marketing might instead make well-being a central component of value creation.