Current scenario and market perspectives of black rice in food sector
摘要
Rice (Oryza sativa L.) is considered as an important cereal crop because it has the potential to provide food for major proportion of population (more than 1.7 billion people) in South Asia and supports more than 50 million farming households. Black rice is pigmented rice which is known for its good anthocyanins profile and nutritional value. Black rice possesses a good quantity of macronutrients, specific minerals, dietary fiber, and other useful bioactive constituents. Nutritional profile of black rice makes it suitable industrial substrate for the preparation of both traditional foods as well as modern processed products. The aim of this review is to provide a clear understanding of the current production status, market trends, market situation, and policy needs which can highlight its growing role in the modern food sector. The review highlights regional and global trends in consumer interest, branding strategies and willingness to pay. In addition, meaningful scientific information provided in this review paper will help to identify gaps in technology, research, and policy that need immediate attention. The information provided in this review paper will support better collaboration among researchers, industry, and policymakers which ultimately help to improve the adoption and commercial status of black rice.