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<p>This paper explores the applicability of the traditional craft workshop cluster in creating a magnetic effect to boost the rural tourism as exemplified by the Qiantong Ancient Town in Zhejiang Province of China with fourteen workshop clusters. The methodology used in the research is a systematic literature review (in Scopus and Web of Science and Google Scholar and CNKI, 20002024), mixed with thematic synthesis and comparative case study. The GIS spatial mapping, gravity models of tourist flow, and entropy-weighted evaluation methods are part of the major analytical procedures in the literature to deduce spatial, cultural, and economic exchanges. The results show an employment of craft diversity, spatial proximity and walkability, artisan visibility, and cultural storytelling as the major contributors of visitor attraction, retention, and economic spillover. Qiantong has greater experiential immersion with its community-based, multi-craft form of cluster, as opposed to more commercialized clusters in Suzhou in Jiangshu Province and production-oriented clusters in Jingdezhen in Jiangxi Province. The review also outlines gaps in research in terms of interregional comparison, measurement of cultural spillovers as well as absence of longitudinal data. The paper finds that traditional craft cluster is an integrated cultural-spatial-economic framework that positively benefits rural tourism, and suggests that authenticity needs to be enhanced, spatial accessibility needs to be improved, and that digital and analytical tools be added to create sustainable heritage tourism.</p>

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Traditional crafts empowering rural tourism: Measuring the “magnetic effect” of fourteen workshop clusters in Qiantong Ancient Town in Zhejiang Province, China

  • 期刊论文

  • 出版模式：

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  • 发表日期：

    2026年7月2日

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  • Huan Chen,
  • Ying Dong,
  • Zhuoran Li

摘要

This paper explores the applicability of the traditional craft workshop cluster in creating a magnetic effect to boost the rural tourism as exemplified by the Qiantong Ancient Town in Zhejiang Province of China with fourteen workshop clusters. The methodology used in the research is a systematic literature review (in Scopus and Web of Science and Google Scholar and CNKI, 20002024), mixed with thematic synthesis and comparative case study. The GIS spatial mapping, gravity models of tourist flow, and entropy-weighted evaluation methods are part of the major analytical procedures in the literature to deduce spatial, cultural, and economic exchanges. The results show an employment of craft diversity, spatial proximity and walkability, artisan visibility, and cultural storytelling as the major contributors of visitor attraction, retention, and economic spillover. Qiantong has greater experiential immersion with its community-based, multi-craft form of cluster, as opposed to more commercialized clusters in Suzhou in Jiangshu Province and production-oriented clusters in Jingdezhen in Jiangxi Province. The review also outlines gaps in research in terms of interregional comparison, measurement of cultural spillovers as well as absence of longitudinal data. The paper finds that traditional craft cluster is an integrated cultural-spatial-economic framework that positively benefits rural tourism, and suggests that authenticity needs to be enhanced, spatial accessibility needs to be improved, and that digital and analytical tools be added to create sustainable heritage tourism.