Narcissism on display? Effects of full-shot and medium-shot photographs posted on social media on tourists’ attraction visit interest

Through theory of narcissism and leisure constraint theory, this study considers how tourists’ vulnerable narcissism facets and lack of interest travel constraint at destination level affect their interest in attractions after viewing social media photographs of other visitors posed as full shot or medium shot (photograph types). Partial least-squares analysis on 614 survey returns (307 for full-shot and 307 for medium-shot photographs) revealed vulnerable narcissism’s impact on attraction visit interest is mostly evident in wenqing attractions. Lack of interest constraint lowers natural and monument attraction visit interest but not for wenqing attractions. Only entitlement rage facet positively influences lack of interest constraint.