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<p>Artificial intelligence (AI) is increasingly expanding into all areas of life, including coaching. User acceptance is crucial for successful integration of AI. Based on the Unified Theory of Acceptance and Use of Technology (UTAUT), the acceptance of hybrid AI-supported tools in coaching among German-speaking coaches was investigated. The results show that Performance Expectation, Effort Expectation, and Social Influence positively affect behavioral Intention. Facilitating Conditions and Behavioral Intention positively influence Use Behavior. Furthermore, it was found that age moderates certain relationships.</p>

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Der Einsatz KI-gestützter Tools im Coaching: Eine Analyse der Akzeptanz von Coaches auf Basis des UTAUT-Modells

  • 期刊论文

  • 出版模式：

    开放获取

  • 发表日期：

    2025年12月18日

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  • Thomas Bachmann,
  • Elisa Petersen

摘要

Artificial intelligence (AI) is increasingly expanding into all areas of life, including coaching. User acceptance is crucial for successful integration of AI. Based on the Unified Theory of Acceptance and Use of Technology (UTAUT), the acceptance of hybrid AI-supported tools in coaching among German-speaking coaches was investigated. The results show that Performance Expectation, Effort Expectation, and Social Influence positively affect behavioral Intention. Facilitating Conditions and Behavioral Intention positively influence Use Behavior. Furthermore, it was found that age moderates certain relationships.