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<p>Corporate culture development is a&#xa0;dialogical effort focused on fostering cohesion, creating identification, and building trust. As such, it is a&#xa0;key factor in strengthening employee commitment to the organization. This article examines the cultural development work undertaken over the past 8&#xa0;years at BARMER (German health insurance provider) across various levels of culture, using different formats and thematically interconnected approaches. Particular attention is given to the psychodynamic aspects of culture development.</p>

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Bindung durch Unternehmenskulturentwicklung

  • 期刊论文

  • 发表日期：

    2025年9月15日

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  • Silke Facilides,
  • Verena Mell-Graeber

摘要

Corporate culture development is a dialogical effort focused on fostering cohesion, creating identification, and building trust. As such, it is a key factor in strengthening employee commitment to the organization. This article examines the cultural development work undertaken over the past 8 years at BARMER (German health insurance provider) across various levels of culture, using different formats and thematically interconnected approaches. Particular attention is given to the psychodynamic aspects of culture development.