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<p>Efficiency pressure, globalization, and advancing digitalization: The impacts of transformation processes as well as current socio-economic and technical developments present industrial companies with particular challenges. These dynamics can hinder the effective implementation of workplace health promotion programs. At the same time, maintaining the health of employees, especially during structural change processes, is a&#xa0;substantial success factor for companies. This article published in the journal Group. Interaction. Organization. Journal for Applied Organizational Psychology (GIO) discusses the challenges related to the prevailing conditions in manufacturing industries and the specifics of the target group in the implementation of workplace health promotion measures. Using a&#xa0;practical example from the Volkswagen AG, possible solutions are presented that can contribute to the successful establishment of health measures in manufacturing areas. The insights derived from this can provide important impetus for future prevention strategies in industrial companies and also open up new possibilities for workplace health promotion in the context of transformation processes.</p>

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Wie kann betriebliche Gesundheitsförderung in Zeiten von Transformation gelingen? Ein Praxisbeispiel der Volkswagen AG

  • 期刊论文

  • 出版模式：

    开放获取

  • 发表日期：

    2025年7月18日

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  • Alina Bethge,
  • Beate Heuberger,
  • Esther Goldberg,
  • Lars Nachbar,
  • Kai G. Kahl,
  • Lotta Winter

摘要

Efficiency pressure, globalization, and advancing digitalization: The impacts of transformation processes as well as current socio-economic and technical developments present industrial companies with particular challenges. These dynamics can hinder the effective implementation of workplace health promotion programs. At the same time, maintaining the health of employees, especially during structural change processes, is a substantial success factor for companies. This article published in the journal Group. Interaction. Organization. Journal for Applied Organizational Psychology (GIO) discusses the challenges related to the prevailing conditions in manufacturing industries and the specifics of the target group in the implementation of workplace health promotion measures. Using a practical example from the Volkswagen AG, possible solutions are presented that can contribute to the successful establishment of health measures in manufacturing areas. The insights derived from this can provide important impetus for future prevention strategies in industrial companies and also open up new possibilities for workplace health promotion in the context of transformation processes.