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<p>With the growing significance of digital platforms, value-creating activities are becoming important that are not organized as regular wage labor, often take place beyond the proverbial factory walls and are frequently not perceived as work. A&#xa0;blurring of the boundary between work and life can be observed, which can be described as a&#xa0;characteristic of platform-based, digitalized contemporary capitalism. Under these conditions, the classic transformation problem of capitalist economies –&#xa0;the conversion of labor power into labor output&#xa0;– arises in an expanded and novel manner: It is not “just” a&#xa0;matter of converting regularly renumerated labor power into actual labor output, but (also) of converting leisure time into productive engagement, personal social networks into advertising, communication or movement into data, temporal gaps into “tasks” or consumption into product development. As these activities do not usually lend themselves to direct operational control, the question arises how they are incentivized, directed, and aligned with a&#xa0;company’s purpose. When addressing the associated governance problem, the relevant literature often refers to the voluntary mode of provision. It is striking, however, that voluntariness is mostly taken for granted as a&#xa0;concept and, at the same time, deproblematized as a&#xa0;mode of action. The aim of the article is, therefore, to bridge the gap between the value-creating mode of co-opting labor-external resources to the systematic analysis of voluntariness as a&#xa0;mode of action and governance technology in the digital economy. To this end, modes of subject and context control that explicitly target voluntary action are analyzed in two steps, leading up to a&#xa0;discussion of the ambiguities of voluntariness and its limits regarding processes of value creation in digital capitalism.</p>

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Grenzauflösungen: Arbeit, Aktivität und Freiwilligkeit im digitalisierten Kapitalismus

  • 期刊论文

  • 出版模式：

    开放获取

  • 发表日期：

    2025年6月1日

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  • Silke van Dyk,
  • Stefanie Graefe,
  • Philipp Lorig

摘要

With the growing significance of digital platforms, value-creating activities are becoming important that are not organized as regular wage labor, often take place beyond the proverbial factory walls and are frequently not perceived as work. A blurring of the boundary between work and life can be observed, which can be described as a characteristic of platform-based, digitalized contemporary capitalism. Under these conditions, the classic transformation problem of capitalist economies – the conversion of labor power into labor output – arises in an expanded and novel manner: It is not “just” a matter of converting regularly renumerated labor power into actual labor output, but (also) of converting leisure time into productive engagement, personal social networks into advertising, communication or movement into data, temporal gaps into “tasks” or consumption into product development. As these activities do not usually lend themselves to direct operational control, the question arises how they are incentivized, directed, and aligned with a company’s purpose. When addressing the associated governance problem, the relevant literature often refers to the voluntary mode of provision. It is striking, however, that voluntariness is mostly taken for granted as a concept and, at the same time, deproblematized as a mode of action. The aim of the article is, therefore, to bridge the gap between the value-creating mode of co-opting labor-external resources to the systematic analysis of voluntariness as a mode of action and governance technology in the digital economy. To this end, modes of subject and context control that explicitly target voluntary action are analyzed in two steps, leading up to a discussion of the ambiguities of voluntariness and its limits regarding processes of value creation in digital capitalism.