What is it Like to Evolve? Cultural Evolution as a Lived Experience

The evolution of human culture continues to divide social and biological science. Key issues for both sides are the complexity and variability of culture, the frequency of cultural traits that have no adaptive or functional value, and the apparent exceptionality of human creativity and rationality. This article argues that an examination of how evolution affects the lifetime experience of evolution can reconcile these features of human culture with Darwin’s contention that natural and cultural selection follow the same process of evolution. The article offers a new paradigm that focuses on the relationship between uncertainty and choice in human cultural evolution.