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Background <p>The expansion of the German gambling market in recent years has been accompanied by a&#xa0;significant increase in advertising on the part of gambling providers. Based on this, the present study focuses on the self-perceived advertising effects of active gamblers. Three dimensions of advertising effects are distinguished: effects on gambling-related attitudes, interests, and behavior; the degree of being aware of gambling advertising; and knowledge about gambling forms and gambling providers.</p> Methods <p>As part of a&#xa0;cross-sectional survey, a&#xa0;total of 4795 current gamblers of an online panel aged between 18&#xa0;and&#xa0;70 (M = 47&#xa0;years; 57% male) took part in a&#xa0;standardized questionnaire.</p> Results <p>Descriptive analyses showed that self-perceived advertising effects depend on the extent of gambling-related problems: individuals with gambling disorder (≥ 4 DSM-5&#xa0;[Diagnostic and Statistical Manual of Mental Disorders] criteria) reported advertising effects significantly more often on all 3 dimensions than individuals with unproblematic gambling behavior. Multivariate logistic regressions confirm these findings. This correlation is particularly evident for involvement (i.e., effects on gambling-related attitudes, interests, and behaviors). Regardless of this, being male and younger increases the likelihood of gambling-related problems.</p> Conclusion <p>From a&#xa0;public health perspective, there is a&#xa0;need for restrictions on gambling-related advertising. Strategies for preventing health damage should primarily include measures that limit exposure to gambling advertising and, thus, improve protection against the dangers of gambling, especially among individuals with gambling problems and young people.</p>

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Wirkung von Werbung auf das Glücksspielverhalten und ihre Implikationen für die Prävention

  • 期刊论文

  • 出版模式：

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  • 发表日期：

    2026年3月9日

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  • Tobias Hayer,
  • Jens Kalke,
  • Tim Brosowski

摘要

Background

The expansion of the German gambling market in recent years has been accompanied by a significant increase in advertising on the part of gambling providers. Based on this, the present study focuses on the self-perceived advertising effects of active gamblers. Three dimensions of advertising effects are distinguished: effects on gambling-related attitudes, interests, and behavior; the degree of being aware of gambling advertising; and knowledge about gambling forms and gambling providers.

Methods

As part of a cross-sectional survey, a total of 4795 current gamblers of an online panel aged between 18 and 70 (M = 47 years; 57% male) took part in a standardized questionnaire.

Results

Descriptive analyses showed that self-perceived advertising effects depend on the extent of gambling-related problems: individuals with gambling disorder (≥ 4 DSM-5 [Diagnostic and Statistical Manual of Mental Disorders] criteria) reported advertising effects significantly more often on all 3 dimensions than individuals with unproblematic gambling behavior. Multivariate logistic regressions confirm these findings. This correlation is particularly evident for involvement (i.e., effects on gambling-related attitudes, interests, and behaviors). Regardless of this, being male and younger increases the likelihood of gambling-related problems.

Conclusion

From a public health perspective, there is a need for restrictions on gambling-related advertising. Strategies for preventing health damage should primarily include measures that limit exposure to gambling advertising and, thus, improve protection against the dangers of gambling, especially among individuals with gambling problems and young people.