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<p>Latinx residents in New York City experience greater disparities in alcohol use behaviors, chronic liver disease mortality, and other health and legal consequences from high-risk alcohol use compared to non-Latinx White residents. As media-based advertising of alcohol can influence health behaviors, this study aimed to take an “upstream” approach by analyzing rates of alcohol advertising across primetime English- and Spanish-language television networks and radio station broadcasting in New York City during September 7–27, 2022. A systematic content analysis of a randomly drawn, two-week composite sample of primetime YouTube television networks and radio stations revealed significantly higher alcohol advertising rates per hour on Spanish- than English-language media (rate difference across television networks = 4.91, 95% CI = 3.96, 5.85, <i>p</i> &lt; 0.05; rate difference across radio stations = 1.86; 95% CI = 1.17, 2.55, <i>p</i> &lt; 0.05). Findings underscore disparities in alcohol advertising across diverse media types, disadvantaging consumers of Spanish-language media. Stronger regulation and enforcement of alcohol marketing laws are needed to curb Latinx health inequities.</p>

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Alcohol Advertising Across Spanish and English Television and Radio Networks in New York City

  • 期刊论文

  • 出版模式：

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  • 发表日期：

    2025年7月29日

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  • Paola Jiménez Muñoz,
  • Manuel Peña,
  • Alice P. Villatoro,
  • Lu Tang,
  • Melissa J. DuPont-Reyes

摘要

Latinx residents in New York City experience greater disparities in alcohol use behaviors, chronic liver disease mortality, and other health and legal consequences from high-risk alcohol use compared to non-Latinx White residents. As media-based advertising of alcohol can influence health behaviors, this study aimed to take an “upstream” approach by analyzing rates of alcohol advertising across primetime English- and Spanish-language television networks and radio station broadcasting in New York City during September 7–27, 2022. A systematic content analysis of a randomly drawn, two-week composite sample of primetime YouTube television networks and radio stations revealed significantly higher alcohol advertising rates per hour on Spanish- than English-language media (rate difference across television networks = 4.91, 95% CI = 3.96, 5.85, p < 0.05; rate difference across radio stations = 1.86; 95% CI = 1.17, 2.55, p < 0.05). Findings underscore disparities in alcohol advertising across diverse media types, disadvantaging consumers of Spanish-language media. Stronger regulation and enforcement of alcohol marketing laws are needed to curb Latinx health inequities.