We theoretically consider surface-plasmon (SP) polaritons (SPP) on chains of noncontacting metal nanoparticles (NP) along the z-axis at \(z=md\) with \(m\in \{ 0,1,2,\ldots \}\) and d the underlying lattice constant. When \(m=j^n\) for \(j\in \{ 0,1,2,\ldots \}\) and given \(n\in \{ 2, 3, 4, \ldots \}\) , we term it a Gauss site where such nanoparticles differ in their surface-plasmon frequency from the other nanoparticles. Such Gauss chains are quasiperiodic and may exhibit a self-similar hierarchy of minibands and gaps. Our treatment here is carried out within a tight-binding model with the Gauss modulation on the diagonal elements and includes the retarded electromagnetic coupling between all pairs of nanoparticles. The case \(n=2\) exhibits a clear hierarchy of minibands and gaps, and these characteristics are preserved in the presence of long-range retarded dipole-dipole coupling, whereas for \(n>2\) , one observes at most weak features of such self-similar behavior. The special nature of the case \(n=2\) is reflected in the spatial distribution of the SPPs on the Gauss chain compared with \(n>2\) .