<p>The study examines how Saudi Arabian higher education professionals use social media for informal learning and skill accession, exploring the effect on skill development, professional networking, and career highness. This study aims to recognize how these platforms contribute to professional development outside traditional educational contexts by inquiring about the skills and competencies obtained the role of professional networks, and the connected provocations. Social media platforms are understood as costly tools for informal learning, allowing Saudi Arabian professionals to acquire knowledge, build networks, and build up skills over conventional education. Professionals in Saudi higher education utilize social media for industry insights, digital literacy, and knowledge sharing through barriers like information overload and content quality arrest formal learning, encouraging institutions to help informal learning. The study employs a mixed methods approach; data were collected from higher education professionals in universities of Saudi Arabia through surveys, social media content analysis, and case studies. The study contributes to providing a foundation for developing effective strategies to enhance informal learning and professional development through digital education. The study findings reveal that professionals utilize social media to obtain different skills, increase competencies, and create valuable networks. However, it experiences barriers such as information excess and differing content quality. Social media programs assist informal learning and career evolution but need strategic support from higher education institutions to direct barriers and optimize welfare. The research provides actionable guidance for higher education institutions and enriches informal learning via social media, boosting professional development strategies in Saudi Arabian higher education settings.</p>