Attention dynamics: Evolution of attention-based view and its implications

Despite extensive research on the Attention-Based View (ABV), the field remains fragmented due to its multidisciplinary nature, with varying constructs for measuring managerial attention and diverse theoretical perspectives that have not been cohesively integrated. This study conducts a systematic review of 26 years of ABV research to offer a consolidated understanding of how attention shapes organizational outcomes. Utilizing the Scopus database, we meticulously examined relevant literature, ultimately selecting and analyzing 233 peer-reviewed articles within the business domain. Our review uncovers specific emergent themes and research gaps, consolidates the linkage of ABV with multiple theories, and provides a deeper understanding of various types of attention along with a detailed understanding of the antecedents and consequences of attention. A comprehensive model for understanding ABV is proposed. Through this process, we contribute to the extant literature by providing state-of-the-art insights that serve as a springboard for future research directions.