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<p>Simple rules are not only for strategy, they are also for the self. This paper identifies a novel class of simple rules: <i>self-change heuristics</i>. Drawing on a study of 63 senior managers, we reveal how leaders create and apply these heuristics not to address external business problems, but to transform themselves, often shifting from command-and-control to trust, delegation, and empowerment. We discovered that managers use self-change heuristics to unlearn old mindsets and behaviors, to break detrimental habits, and to undo aspects of their identity which they consider inadequate. Symmetrically, they use self-change heuristics to relearn new mindsets and behaviors, to form beneficial habits, and to work on their new identities. We advance a conceptual model that integrates these processes, extending the well-documented role of simple rules from strategy and decision-making to the underexplored domain of personal transformation.</p>

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Self-change heuristics: How managers unlearn, change habits, and rework their identity

  • 期刊论文

  • 出版模式：

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  • 发表日期：

    2025年10月17日

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  • Radu Atanasiu,
  • Christopher Wickert,
  • Svetlana N. Khapova

摘要

Simple rules are not only for strategy, they are also for the self. This paper identifies a novel class of simple rules: self-change heuristics. Drawing on a study of 63 senior managers, we reveal how leaders create and apply these heuristics not to address external business problems, but to transform themselves, often shifting from command-and-control to trust, delegation, and empowerment. We discovered that managers use self-change heuristics to unlearn old mindsets and behaviors, to break detrimental habits, and to undo aspects of their identity which they consider inadequate. Symmetrically, they use self-change heuristics to relearn new mindsets and behaviors, to form beneficial habits, and to work on their new identities. We advance a conceptual model that integrates these processes, extending the well-documented role of simple rules from strategy and decision-making to the underexplored domain of personal transformation.