Artistic Experience in the Context of Nonprofit Arts Organizations: Dimensions, Measurement, and Consequences

This study investigates the concept of artistic experience (AX) within the context of nonprofit arts organizations, specifically focusing on its impact on overall perceived value and behavioral intentions. The present study used a rigorous methodology consisting of three empirical investigations (1 qualitative and 2 quantitative studies). These investigations were carried out in three distinct French opera houses, including a total of 753 visitors (N1 = 20, N2 = 114, N3 = 519). The data were subjected to analysis using covariance-based Structural Equation Modeling. The results indicate that there are seven dimensions within the construct of AX (i.e., affective, aesthetic, rhetorical, cognitive, symbolic, social, time-related) and demonstrate significant relationships with overall perceived value and behavioral intentions. This study is the first research to study AX’s dimensionality in the nonprofit sector.