<p>Despite the growing gap in educational opportunities and outcomes, very few policy initiatives have effectively addressed the pertinent issues faced by African American males. The inability to execute meaningful policy targeted explicitly towards African American males has resulted in their prolonged status as endangered. In 2014, President Obama created the My Brother’s Keeper (MBK) initiative as a public–private partnership designed to improve the educational and economic opportunities for young boys and men of color. By situating MBK within broader frameworks of neoliberalism and targeted universalism, this Critical Policy Discourse Analysis uses a Critical Race Theory lens to critically examine the textual, linguistic, and rhetorical mechanisms embedded in its policy discourse. In doing so, this study answers the call for a more critical engagement with policies aimed at addressing the problems of African American boys and young men. Findings highlight three interlocking discursive patterns within MBK’s discourse that reinforce the neoliberal ideology in the policy design: (1) the reliance on race-neutral language, (2) the perpetuation of deficit narratives, and (3) the operation of neoliberalism through market-based frameworks. These findings challenge the presumed inclusivity of the targeted universalism policy framework of the MBK initiative, highlighting the need for a race-conscious, equity-driven approach to education policy reform.</p>