<p>In some circumstances avoiding complicity seems to require acting paternalistically, while avoiding paternalism seems to require moral complicity in another’s wrongful projects. In order to solve the conflict we will need to investigate the concepts of paternalism and moral complicity and, more importantly, our moral interest in them in the first place. Why do the wrongs of paternalism and moral complicity matter to us? And what does this tell us about what it means to set out to treat others well, where that includes <i>both</i> respecting their agency and helping them to act rightly? I will suggest that adopting a <i>deliberative conception</i> of moral complicity will go some way toward helping us navigate the conflict between avoiding paternalism and avoiding moral complicity. I will also argue that once we notice the conflict and adopt a deliberative conception of moral complicity, we are in a better position to notice something crucial: the concepts of paternalism and moral complicity cannot be fully understood in individualistic terms. Rather, we must consider the structures and contexts in which they arise.</p>