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<p>Gender representations may influence adolescent well-being, particularly in Western contexts where rather restrictive heterosexual norms persist (Carrera-Fernández et al., 2013). Yet, how adolescents express gender online and align this expression with traditional roles is currently unclear. This study analyzed self-presentations from 380 adolescents from three European countries (i.e., 115 Belgium, 146 France, and 119 Slovenia; <i>M</i><sub><i>age</i></sub> = 16.40, <i>SD =</i> 1.60, 62.89% identified as girls), who donated their most recent posts, profile pictures, and/or stories from TikTok, Instagram, and/or Snapchat, which were coded for gendered cues. Gender cues appeared primarily in visual elements (e.g., poses), with girls showing more feminine cues and boys more masculine cues, especially on Instagram and in posts. No significant within-person differences emerged in the amount of feminine versus masculine references for girls or boys, respectively, depending on the platform (TikTok vs. Instagram vs. Snapchat) or content type (posts vs. profile pictures vs. stories). Perceived feedback did not vary with gendered content. Finally, users did not perceive that their gendered content received more likes or comments than usual. These results broaden our understanding of the prevalence and content of gendered self-presentations by youth on social media.</p>

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Gendered Social Media Content Among Adolescent Boys and Girls: Findings From a Data Donation Linkage Study on Instagram, TikTok, and Snapchat

  • 期刊论文

  • 发表日期：

    2025年8月4日

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  • Laura Vandenbosch,
  • Gaëlle Ouvrein,
  • Kaitlin Fitzgerald,
  • Toon Tabruyn,
  • Femke Konings

摘要

Gender representations may influence adolescent well-being, particularly in Western contexts where rather restrictive heterosexual norms persist (Carrera-Fernández et al., 2013). Yet, how adolescents express gender online and align this expression with traditional roles is currently unclear. This study analyzed self-presentations from 380 adolescents from three European countries (i.e., 115 Belgium, 146 France, and 119 Slovenia; Mage = 16.40, SD = 1.60, 62.89% identified as girls), who donated their most recent posts, profile pictures, and/or stories from TikTok, Instagram, and/or Snapchat, which were coded for gendered cues. Gender cues appeared primarily in visual elements (e.g., poses), with girls showing more feminine cues and boys more masculine cues, especially on Instagram and in posts. No significant within-person differences emerged in the amount of feminine versus masculine references for girls or boys, respectively, depending on the platform (TikTok vs. Instagram vs. Snapchat) or content type (posts vs. profile pictures vs. stories). Perceived feedback did not vary with gendered content. Finally, users did not perceive that their gendered content received more likes or comments than usual. These results broaden our understanding of the prevalence and content of gendered self-presentations by youth on social media.