Beyond the Barbell: Women in Strength-Based Sports and the Reshaping of Gender Norms

Women have made strides in male-dominated sports but still face obstacles from gender biases and lack of diversity. Particularly in strength sports, the underrepresentation of women and lack of research on their lived experiences as athletes and coaches is notable. This study investigated the experiences of 21 women athletes and four coaches aged 18–44 in the strength sports of Olympic weightlifting, powerlifting, CrossFit, and strongman. Results showed that women athletes struggled with body image, societal expectations, gender bias and diversity, and male interactions, even as they challenged gender norms and established their presence in these male-dominated sports. Athletes’ experiences aligned with past research, but also included powerful expression of what it means to be a strong woman despite societal pressure. Women coaches also report career progression and equal employment challenges and stressed the importance of women’s representation and inclusion at all levels of these sports. Findings also indicated that while women’s performance demonstrates shifting norms for strength in these sports, more work is needed to overcome continued gender bias and to achieve equal employment opportunities for coaches. National sport governing bodies should review policy to support inclusion at all levels, and provide resources, mentorship, and training opportunities to improve accessibility to women coaches and athletes at all levels.