<p>With the emergence of article-based publishing and the advent of online search engines in recent years, the title of articles has become an increasingly pivotal element in promoting research article visibility and facilitating searches. This study investigated how article titles in leading journals of sociology, management, computer science and chemistry are constructed as an effort to promote research in response to the changing context of publication in the latest years from a cross-disciplinary perspective. Adopting a logical form-content framework, our study analyzed 6908 article titles to compare the length, form and content of titles in the four disciplines. The results indicate significant associations between discipline and these title features. Specifically, sociology, management and chemistry tend to favor longer titles than computer science. Regarding the form, despite the prevalent favor of indicative titles over interrogative ones, this preference is more pronounced in computer science and chemistry (rarely using interrogative titles) than in sociology and management. While single statement titles are preferred over compound ones in both computer science and chemistry, single titles occur more frequently in chemistry and compound titles more frequently in computer science; on the other hand, compound titles, mostly in indicative forms, are favored in sociology and management. In terms of content, all disciplines prioritize topic only information in compound titles, more notably in management, computer science, and sociology than in chemistry; additionally, sociology also highlights method-describing information, whereas chemistry shows an inclination towards including method- and/or result-description in the topic information.</p>