From one to many: education, diversity, and international experience in habitual vs. one-time founders

What sets apart entrepreneurs who continuously start new businesses from those who stick with their first venture? This paper delves into the characteristics that distinguish habitual founders from one-time founders. Analyzing a dataset of over 5000 individuals, we combine the concepts of cognitive entrenchment and human capital theory to uncover the general and specific traits that increase the likelihood of becoming a habitual founder. Our findings suggest that a higher level of education, diverse professional backgrounds, and international experience increase the chances of becoming a habitual founder. By exploring the backgrounds of habitual entrepreneurs, this study provides valuable insights for supporting and promoting an entrepreneurial career.