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<p>This study investigated inter-media agenda-setting relations between old and new media environments in the last 14 days of the 2020 US presidential elections. It was disclosed that 341.432 posts collected from the popular communication tool Twitter (X) and 7.637 online content items from seven leading media outlets in the country primarily fed one another with first- and second-level agenda relations. The study, which covers a crisis period (the COVID-19 pandemic) and a political campaign period (the US presidential elections), when people’s need for guidance was high, offers a refined understanding of the agenda-setting theory via a comparison with disaggregated data. Even though the agenda-setting process, transforming into a cyclical phenomenon, is supported by cross-lagged correlations, we found that “Trump” and “Biden” switched places during some periods, suppressing the flow of information with candidate-focused analysis. This represents new evidence that the online agenda, with its homogeneous structure, is characterized by dynamic elements at unusual times.</p>

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Shaping the narrative: media and X (Twitter) influence during the 2020 US election

  • 期刊论文

  • 发表日期：

    2026年7月4日

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  • Mehmet Ceylan,
  • Cem Yaşın

摘要

This study investigated inter-media agenda-setting relations between old and new media environments in the last 14 days of the 2020 US presidential elections. It was disclosed that 341.432 posts collected from the popular communication tool Twitter (X) and 7.637 online content items from seven leading media outlets in the country primarily fed one another with first- and second-level agenda relations. The study, which covers a crisis period (the COVID-19 pandemic) and a political campaign period (the US presidential elections), when people’s need for guidance was high, offers a refined understanding of the agenda-setting theory via a comparison with disaggregated data. Even though the agenda-setting process, transforming into a cyclical phenomenon, is supported by cross-lagged correlations, we found that “Trump” and “Biden” switched places during some periods, suppressing the flow of information with candidate-focused analysis. This represents new evidence that the online agenda, with its homogeneous structure, is characterized by dynamic elements at unusual times.