Scholarlink

<p>In this paper, a new construct, cultural heterogeneity, with which to capture culture differences in a cross-border cooperation setting, is introduced. The construct, based on the representation of intersecting cross-border entities in national culture clusters, is posited as an independent variable whose impact on cross-border joint venture formation and performance is contingent on the relational attributes of the intersecting entities. The construct is tested on a sample of China-based cross-border joint ventures. The findings suggest that the effect of the construct on venture’s performance is contingent on joint decision making and goal congruence among partners. Neither main effect nor contingent effect is found for traditional cultural distance measures.</p>

错误：搜索内容不能为空，请输入英文关键词
错误：关键词超出字数限制，请精简
高级检索

Cultural heterogeneity and cross-border cooperation: conceptualization and construct development

  • 期刊论文

  • 发表日期：

    2026年4月1日

查看全文
  • Oded Shenkar,
  • Yadong Luo,
  • Meekau Nyaw

摘要

In this paper, a new construct, cultural heterogeneity, with which to capture culture differences in a cross-border cooperation setting, is introduced. The construct, based on the representation of intersecting cross-border entities in national culture clusters, is posited as an independent variable whose impact on cross-border joint venture formation and performance is contingent on the relational attributes of the intersecting entities. The construct is tested on a sample of China-based cross-border joint ventures. The findings suggest that the effect of the construct on venture’s performance is contingent on joint decision making and goal congruence among partners. Neither main effect nor contingent effect is found for traditional cultural distance measures.