<p>The purpose of this research is (1) to study the purchase intentions of whale gamers in Thailand, (2) to study the consumption values that affect the purchase intentions of whale gamers in Thailand, and (3) to study the impact of digital marketing communications on the purchase intentions of whale gamers in Thailand. This is a quantitative research study utilising a survey method and involves collecting data from a sample group of 240 whale gamers using purposive sampling. The statistics used to test the hypotheses include Multiple Regression Analysis with the Enter method at a statistical significance level of 0.05. The research findings are as follows: (1) Whale gamers in Thailand have a high level of purchase intention overall. (2) Consumption values in terms of Functional, Social, Emotion, Epistemic, and Conditional have a significant impact on the purchase intentions of whale gamers in Thailand at the 0.05 level of statistical significance. And (3) digital marketing communications in terms of Advertising Marketing, Experience Marketing, Sale Promotion Marketing, and Digital Direct Marketing have a significant impact on the purchase intentions of whale gamers in Thailand at the 0.05 level of statistical significance.</p>