Scholarlink

<p>This study examines how attribute-based smart tourism technology (STT) availability and tourists’ technology readiness (TR) influence consumption motivations (hedonic and utilitarian) and subsequent behavioural intentions. In the aftermath of the COVID-19 pandemic, understanding how digital tools and individual readiness shape tourist behaviour is increasingly critical for rebuilding and innovating tourism experiences. Data were collected from 316 tourists using an online survey between August and October 2023, employing a purposive sampling method. The research model was tested using Partial Least Squares Structural Equation Modelling (PLS-SEM). The results reveal that STT availability, particularly its accessibility and personalisation feature, significantly influences both hedonic and utilitarian motivations. In contrast, TR shows a weaker effect, with only the optimism dimension positively predicting hedonic motivation, while both optimism and discomfort significantly influence utilitarian motivation. Among the motivational drivers, hedonic motivation emerged as the strongest predictor of tourists’ future behavioural intentions. This study offers a novel contribution by simultaneously analysing the effects of STT and TR on different types of consumption motivations. It uniquely demonstrates STT’s significant impact on both hedonic and utilitarian consumption motivations, emphasising the roles of accessibility and personalisation. Furthermore, it offers new insights into how specific dimensions of TR, particularly optimism and discomfort, differentially affect these motivations. By situating these relationships within a post-pandemic tourism context, the study delivers practical implications for the tourism industry, offering strategies to enhance visitor experiences and foster long-term engagement through digital innovation and emotionally resonant technologies.</p>

错误：搜索内容不能为空，请输入英文关键词
错误：关键词超出字数限制，请精简
高级检索

Digital encounters and tourist decisions: linking smart technologies, readiness, and travel motivations

  • 期刊论文

  • 发表日期：

    2026年1月28日

查看全文
  • Nurul Ezzah Yahya,
  • Nur Shahirah Mior Shariffuddin,
  • Muaz Azinuddin,
  • Ahmad Puad Mat Som,
  • Mohd Hafiz Hanafiah

摘要

This study examines how attribute-based smart tourism technology (STT) availability and tourists’ technology readiness (TR) influence consumption motivations (hedonic and utilitarian) and subsequent behavioural intentions. In the aftermath of the COVID-19 pandemic, understanding how digital tools and individual readiness shape tourist behaviour is increasingly critical for rebuilding and innovating tourism experiences. Data were collected from 316 tourists using an online survey between August and October 2023, employing a purposive sampling method. The research model was tested using Partial Least Squares Structural Equation Modelling (PLS-SEM). The results reveal that STT availability, particularly its accessibility and personalisation feature, significantly influences both hedonic and utilitarian motivations. In contrast, TR shows a weaker effect, with only the optimism dimension positively predicting hedonic motivation, while both optimism and discomfort significantly influence utilitarian motivation. Among the motivational drivers, hedonic motivation emerged as the strongest predictor of tourists’ future behavioural intentions. This study offers a novel contribution by simultaneously analysing the effects of STT and TR on different types of consumption motivations. It uniquely demonstrates STT’s significant impact on both hedonic and utilitarian consumption motivations, emphasising the roles of accessibility and personalisation. Furthermore, it offers new insights into how specific dimensions of TR, particularly optimism and discomfort, differentially affect these motivations. By situating these relationships within a post-pandemic tourism context, the study delivers practical implications for the tourism industry, offering strategies to enhance visitor experiences and foster long-term engagement through digital innovation and emotionally resonant technologies.