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<p>Tourism has emerged as a significant driver of the global economy. As its economic impact grows, concerns regarding environmental sustainability have intensified. This paper highlights the critical role of young tourists, who exhibit a heightened awareness of environmental issues and advocate for sustainable practices. By conducting a survey among young Italian university students, the study identifies distinct segments based on family background, self-defined political orientation, and travel habits. Using latent class cluster analysis, the findings aim to improve understanding of pro-environmental behaviors among youth, offering insights for policy makers to foster sustainable tourism practices, fine-tune communication, incentives, and pricing, and advance sustainable tourism through evidence-based strategies.</p>

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Student perspectives on sustainability: examining pro-environmental behaviors in tourism through latent class cluster analysis

  • 期刊论文

  • 出版模式：

    开放获取

  • 发表日期：

    2025年9月16日

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  • Riccardo Gianluigi Serio,
  • Maria Michela Dickson,
  • Giuseppe Espa,
  • Rocco Micciolo

摘要

Tourism has emerged as a significant driver of the global economy. As its economic impact grows, concerns regarding environmental sustainability have intensified. This paper highlights the critical role of young tourists, who exhibit a heightened awareness of environmental issues and advocate for sustainable practices. By conducting a survey among young Italian university students, the study identifies distinct segments based on family background, self-defined political orientation, and travel habits. Using latent class cluster analysis, the findings aim to improve understanding of pro-environmental behaviors among youth, offering insights for policy makers to foster sustainable tourism practices, fine-tune communication, incentives, and pricing, and advance sustainable tourism through evidence-based strategies.