<p>The current study is based on the push-pull-mooring theory framework to investigate the factors influencing cryptocurrency adoption and investment. Given the rapid rise of cryptocurrencies and their growing popularity in Nigeria, understanding the drivers behind their adoption is crucial, especially in a country facing several economic challenges post-COVID-19. To achieve this objective, the study employed Partial Least Square Structural Equation Modeling (PLS-SEM) research methodology by surveying 187 respondents. The study found that cryptocurrency adoption is based on the combination of several push-pull factors. Technological benefits, financial incentives, and financial knowledge were the significant pull factors that positively impact cryptocurrency adoption. These findings align with existing literature, thereby emphasising the role of technological benefits of cryptocurrency, like blockchain-enhanced security, borderless transactions, and privacy. On the push side, the present study highlights the impact of an individual’s desire to improve their economic situation. Poor economic conditions like low income, high inflation, exchange rate crises and unemployment significantly contribute to the increased cryptocurrency adoption. However, as the individuals witness improvement in their living conditions, they tend to favour more conventional investments, which reduces cryptocurrency adoption. Social and behavioural factors, including peer group pressure, social media influence and herd behaviour, also significantly drive cryptocurrency adoption in Nigeria. Therefore, policymakers must prioritise the development of a comprehensive regulatory framework for cryptocurrencies in order to protect investors from the herd behaviour where they might invest in cryptocurrency without having adequate knowledge about its related risks.</p>