<p>This study investigates the impact of working capital management on the profitability of Zimbabwe-listed consumer service firms. Data were collected from current accounting officers, managers, and directors of 10 Zimbabwe-listed consumer service firms through an in-person survey. The study is quantitative research, and a regression analysis was used to examine the relationship between working capital management and profitability. The study found that working capital management practices significantly positively affect profitability. Specifically, cash management, inventory management, accounts receivable management, and accounts payable management were found to have strong positive effects on profitability. It was discovered that the cash conversion cycle had a moderately favorable impact on profitability. The study provides valuable insights into the working capital management practices and profitability of Zimbabwean-listed consumer service firms. The findings contribute to the existing knowledge on the subject and offer practical implications for firms and stakeholders in Zimbabwe’s consumer service industry. The study recommends that firms focus on optimizing cash management, inventory management, accounts receivable management, and accounts payable management. Additionally, considering the influence of external factors such as governance policy, macroeconomic conditions, and microeconomic conditions is crucial for effective working capital management. Moreover, the study provides strong evidence that, in Zimbabwe’s dynamic economic environment, improving business profitability requires efficient working capital management. Therefore, policymakers in Zimbabwe need to improve the awareness of managers and shareholders regarding the usefulness of WCM and moderating variables. Strengthening financial management capacity by training managers to comprehend and respond to economic signals can enhance adaptive WCM.</p>