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<p>Transformative technologies and volatile markets create both opportunities and challenges for small firms pursuing foreign market entry. Constrained resources push these firms to experiment with novel strategies, manage uncertainty, and engage selectively with partners. Based on a meta-synthesis of qualitative case studies, this study applies real options reasoning and the logic of control to explain how small firms incrementally adjust commitments and co-create international opportunities. The proposed framework offers a context-sensitive, practically relevant account of small firm internationalization that helps decision makers navigate shifting global conditions and provides actionable guidance for scholars and managers.</p>

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A Pragmatist View of Small Firms’ Foreign Market Entry

  • 期刊论文

  • 出版模式：

    开放获取

  • 发表日期：

    2026年5月5日

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  • Jamshid Alinasab,
  • Richard A. Hunt

摘要

Transformative technologies and volatile markets create both opportunities and challenges for small firms pursuing foreign market entry. Constrained resources push these firms to experiment with novel strategies, manage uncertainty, and engage selectively with partners. Based on a meta-synthesis of qualitative case studies, this study applies real options reasoning and the logic of control to explain how small firms incrementally adjust commitments and co-create international opportunities. The proposed framework offers a context-sensitive, practically relevant account of small firm internationalization that helps decision makers navigate shifting global conditions and provides actionable guidance for scholars and managers.