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<p>The current research investigates the influence of organizational pride on employee engagement, and furthermore, it examines the mediation role of job satisfaction and creativity in context of Northern India. A quantitative research design was adopted, utilizing convenience sampling and a structured questionnaire to gather data from 300 companies in the Industrial sector of Northern India. Partial Least Square structural equation modeling was employed to validate the proposed hypotheses. The results reveal that organizational pride has a significant and positive influence on employee engagement, and both job satisfaction and creativity partially mediate the association of organizational pride and employee engagement.</p>

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The Effect of Organizational Pride on Employee Engagement: The Parallel Mediation Role of Job Satisfaction and Creativity in Northern India

  • 期刊论文

  • 发表日期：

    2025年8月6日

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  • Pooja Mittal,
  • Anil Kumar

摘要

The current research investigates the influence of organizational pride on employee engagement, and furthermore, it examines the mediation role of job satisfaction and creativity in context of Northern India. A quantitative research design was adopted, utilizing convenience sampling and a structured questionnaire to gather data from 300 companies in the Industrial sector of Northern India. Partial Least Square structural equation modeling was employed to validate the proposed hypotheses. The results reveal that organizational pride has a significant and positive influence on employee engagement, and both job satisfaction and creativity partially mediate the association of organizational pride and employee engagement.