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<p>Academic research describes low rates of political participation among people with criminal convictions, but offers few ideas about how to reach these low-propensity voters. After New Jersey expanded voting rights for this group in 2019, we partnered with a local organization (New Jersey Institute for Social Justice) to develop a strategy to encourage newly-enfranchised people to register and vote. Because little is known about mobilizing these voters, we used a multi-method approach to develop messaging which we then tested through a randomized controlled trial. After interviews highlighted the importance of trusted messengers, we worked with an organizer to craft an outreach message based on his own experiences of incarceration, incorporating themes from the interviews. The mailer informed by qualitative research boosted registration in the next election, outperforming a basic informational mailer. Our findings demonstrate that unlikely voters can still be reached with creative methods.</p>

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Getting Out the (Newly-Enfranchised) Vote: Encouraging Voter Registration After Rights Restoration

  • 期刊论文

  • 发表日期：

    2025年6月18日

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  • Ariel White,
  • Hannah L. Walker,
  • Melissa Michelson,
  • Sam Roth

摘要

Academic research describes low rates of political participation among people with criminal convictions, but offers few ideas about how to reach these low-propensity voters. After New Jersey expanded voting rights for this group in 2019, we partnered with a local organization (New Jersey Institute for Social Justice) to develop a strategy to encourage newly-enfranchised people to register and vote. Because little is known about mobilizing these voters, we used a multi-method approach to develop messaging which we then tested through a randomized controlled trial. After interviews highlighted the importance of trusted messengers, we worked with an organizer to craft an outreach message based on his own experiences of incarceration, incorporating themes from the interviews. The mailer informed by qualitative research boosted registration in the next election, outperforming a basic informational mailer. Our findings demonstrate that unlikely voters can still be reached with creative methods.