<p>Quasi-static upward pull-off of a horizontal pressure-sensitive tape pulled at an internal location (double peeling) is analyzed. The finite-length tape is modeled as an inextensible elastica (beam), so that bending resistance predominates and stretching of the tape is neglected. (If bending were neglected, the tape would look like an inverted V and the process has been called V-peel.) The beam is either pulled at its center or off-center. The adhesive is modeled as a Winkler foundation, and the criterion at a peel front, based on the common fracture mechanics approach, can be written as a given critical stretching of the foundation. Displacement control is considered, and the deflections and rotations may be large. Equilibrium curves of the associated force versus vertical deflection of the pulling location are determined (typically involving at least one jump of the force), along with shapes of the beam during pulling. As the beam is pulled, the configuration changes from double peeling to single peeling. Detachment of the beam from the foundation is examined. Relevant parameters are nondimensional versions of the beam length, the pulling location, and the work of adhesion (or, equivalently, the critical stretched length of the foundation).</p>