Regulatory fit or regulatory pride? Relative values of CEO restricted stock and strategic risk taking
摘要
Research shows that relative values of CEO stock-based compensation influence firm risk-taking, yet how CEO characteristics moderate these effects remains unclear. We examine the role of CEO regulatory focus, individuals’ motivational orientation toward avoiding losses versus achieving gains, as a key moderator. Drawing on regulatory focus theory, we argue that CEOs respond to relative restricted stock values through two distinct mechanisms. Below-reference values trigger regulatory fit, prompting CEOs to align risk-taking with their regulatory orientations. Above-reference values trigger regulatory pride, reinforcing existing orientations as CEOs view success as validation. Using data from S&P 500 firms, our findings support these ideas, highlighting how CEO regulatory focus shapes strategic responses to relative compensation values.