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<p>The Covid-19 pandemic highlighted the challenges firms face in engaging in business model innovation (BMI) during a crisis. To better understand how and why entrepreneurial firms undertake BMI during periods of uncertainty this study employs a novel methodology to systematically identify how firms shift their business model by using qualitative longitudinal data based on 229 interviews with 85 high-growth British entrepreneurs. The findings suggest three core archetypes of BMI in crisis: crisis response, crisis enablement, and planned innovation. Each archetype is underpinned by specific drivers and processes that explain why and how BMI occurred.</p>

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Business model innovation in the context of crisis: a qualitative longitudinal analysis

  • 期刊论文

  • 发表日期：

    2026年1月29日

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  • Ben Spigel,
  • Kautsar Ramli,
  • Daniel Prokop,
  • Suzanne Mawson,
  • Fumi Kitagawa,
  • Tim Vorley,
  • Cristian Gherhes,
  • Giovanna Campopiano

摘要

The Covid-19 pandemic highlighted the challenges firms face in engaging in business model innovation (BMI) during a crisis. To better understand how and why entrepreneurial firms undertake BMI during periods of uncertainty this study employs a novel methodology to systematically identify how firms shift their business model by using qualitative longitudinal data based on 229 interviews with 85 high-growth British entrepreneurs. The findings suggest three core archetypes of BMI in crisis: crisis response, crisis enablement, and planned innovation. Each archetype is underpinned by specific drivers and processes that explain why and how BMI occurred.