An Experimental Investigation of Supportive Tactile Communication During Esteem Support Conversations

The present study examines how supportive touch impacts evaluations of esteem support content containing high emotion-focused (HEF) or high problem-focused (HPF) messages during observed esteem support interactions. A 2 (verbal content; i.e., HEF or HPF) by 2 (nonverbal content; i.e., presence or absence of supportive tactile communication) experiment was conducted to test for main and interactional effects. Results revealed that HEF conditions were perceived to be more effective by observers at enhancing the recipient’s state self-esteem, state self-efficacy, and alleviating distress compared to HPF conditions. The supportive tactile communication conditions were perceived as better at enhancing state self-esteem and alleviating distress compared to the no supportive tactile communication conditions by observers. However, these main effects were qualified by significant two-way interactions between message content and nonverbal behavior on ratings of state self-esteem and distress alleviation, such that the addition of supportive tactile communication enhanced the effectiveness of HPF message content but not HEF content.