<p>Skin cancer disparities persist among racial and ethnic minority populations, yet sociocultural factors shaping engagement with preventive health information remain understudied. This study examines whether internalized colorism functions as a barrier to skin cancer information avoidance among Hispanic college students and whether these associations differ by sex. Using survey data from 300 undergraduates at a Hispanic-serving institution, hierarchical regression analyses examined how three dimensions of colorism, including self-concept, attractiveness, and upward mobility, were associated with skin cancer information avoidance. Results indicated that only the attractiveness dimension predicted information avoidance. This association was moderated by sex, such that attractiveness-based colorism was significantly associated with greater avoidance among female students but not among male students. These findings suggest that intra-group appearance hierarchies may shape preventive health information engagement through gendered pathways. By identifying internalized colorism as a sociocultural barrier to health information engagement, this study extends research on minority health disparities by demonstrating how culturally embedded appearance norms influence engagement with preventive health information.</p>