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<p>Housing issues pose significant challenges to sustainable urban development and young individuals’ well-being in emerging economies. In recent years, long-term rental apartments (LRAs), characterized by formal leases, stable tenancy terms, and professional management services, have gained increasing popularity among young adults in China’s megacities. However, the psychological drivers behind young individuals’ intention to choose LRAs remain underexplored, while consumer uncertainty is plaguing the development of the LRAs market. This study investigates the determinants and influencing mechanisms of LRA renting intentions using an extended theory of planned behavior (TPB) that incorporates perceived risk and policy incentive. Specifically, this study examines the influence of critical constructs, underlying beliefs, and demographic factors in shaping young adults’ renting intention toward LRAs with self-collected data from 681 respondents in Shanghai. The results of path analysis indicate that subjective norm exhibits the most substantial positive effect on renting intention, followed by behavioral attitude and perceived behavioral control. The impacts of perceived risk and policy incentive on renting intention are mediated by the three core TPB constructs. Moreover, the study investigates the effects of salient beliefs and background factors on renting intentions. These findings offer insights into key determinants of housing rental behavior within the expanded TPB framework. This study provides practical implications for developing adaptive rental housing, enhancing policy support, and mitigating rental risks to promote the healthy development of LRA rentals and underscore its role in high-quality housing provision.</p>

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Uncovering renting intention of young adults toward long-term rental apartments based on an extended theory of planned behavior: evidence from Shanghai, China

  • 期刊论文

  • 发表日期：

    2025年9月20日

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  • Daizhong Tang,
  • Qinyi Li,
  • Menglan Liu,
  • Xueyang Gong,
  • Congjun Huang

摘要

Housing issues pose significant challenges to sustainable urban development and young individuals’ well-being in emerging economies. In recent years, long-term rental apartments (LRAs), characterized by formal leases, stable tenancy terms, and professional management services, have gained increasing popularity among young adults in China’s megacities. However, the psychological drivers behind young individuals’ intention to choose LRAs remain underexplored, while consumer uncertainty is plaguing the development of the LRAs market. This study investigates the determinants and influencing mechanisms of LRA renting intentions using an extended theory of planned behavior (TPB) that incorporates perceived risk and policy incentive. Specifically, this study examines the influence of critical constructs, underlying beliefs, and demographic factors in shaping young adults’ renting intention toward LRAs with self-collected data from 681 respondents in Shanghai. The results of path analysis indicate that subjective norm exhibits the most substantial positive effect on renting intention, followed by behavioral attitude and perceived behavioral control. The impacts of perceived risk and policy incentive on renting intention are mediated by the three core TPB constructs. Moreover, the study investigates the effects of salient beliefs and background factors on renting intentions. These findings offer insights into key determinants of housing rental behavior within the expanded TPB framework. This study provides practical implications for developing adaptive rental housing, enhancing policy support, and mitigating rental risks to promote the healthy development of LRA rentals and underscore its role in high-quality housing provision.