Scholarlink

Purpose <p>Domestic violence against women causes severe health and social impacts and is of international public health concern. To address this issue, Our Watch, an organization established to prevent violence against women in Australia, used public health behavior change theories and preliminary studies to develop a social marketing video campaign to increase public recognition of non-physical forms of domestic violence against women such as emotional, financial, or technological control or abuse. This study reports an impact evaluation.</p> Methods <p>A quasi-experimental design evaluated the impact of exposure to campaign videos on recognition and attitudes regarding non-physical domestic violence. Two samples, totaling 3,070 Australian adults were recruited. Analyses compared two levels of campaign exposure (low − 17.8%; high − 25.4%) to a no exposure group (56.8%). Multi-variate regression analyses evaluated campaign effects on knowledge and attitudes.</p> Results <p>Exposure to the videos predicted significantly higher recognition of (Standardized Regression Coefficient [<i>β</i>] = 0.08, <i>p</i> &lt; .001) and more unfavorable attitudes (<i>β</i> = 0.02, <i>p</i> = .179) to non-physical domestic violence. Higher levels of campaign exposure were associated with larger effects (recognition <i>β</i> = 0.12, <i>p</i> &lt; .001; attitudes <i>β</i> = 0.04, <i>p</i> = .015).</p> Conclusions <p>The current study uses a quasi-experimental design to evaluate a public health campaign designed to increase recognition of non-physical domestic violence. Our promising findings could be confirmed through further evaluations of prevention campaigns and extended to establish behavioral impacts to prevent domestic violence across whole populations.</p>

错误：搜索内容不能为空，请输入英文关键词
错误：关键词超出字数限制，请精简
高级检索

No Excuse for Abuse: Evaluation of a Public Health Campaign To Increase Awareness and Change Attitudes Toward Non-Physical Domestic Violence

  • 期刊论文

  • 出版模式：

    开放获取

  • 发表日期：

    2025年9月8日

查看全文
  • Reima Pryor,
  • Elizabeth Jane Doery,
  • Lata Satyen,
  • Bianca Klettke,
  • Jayne Pilkinton,
  • John W. Toumbourou

摘要

Purpose

Domestic violence against women causes severe health and social impacts and is of international public health concern. To address this issue, Our Watch, an organization established to prevent violence against women in Australia, used public health behavior change theories and preliminary studies to develop a social marketing video campaign to increase public recognition of non-physical forms of domestic violence against women such as emotional, financial, or technological control or abuse. This study reports an impact evaluation.

Methods

A quasi-experimental design evaluated the impact of exposure to campaign videos on recognition and attitudes regarding non-physical domestic violence. Two samples, totaling 3,070 Australian adults were recruited. Analyses compared two levels of campaign exposure (low − 17.8%; high − 25.4%) to a no exposure group (56.8%). Multi-variate regression analyses evaluated campaign effects on knowledge and attitudes.

Results

Exposure to the videos predicted significantly higher recognition of (Standardized Regression Coefficient [β] = 0.08, p < .001) and more unfavorable attitudes (β = 0.02, p = .179) to non-physical domestic violence. Higher levels of campaign exposure were associated with larger effects (recognition β = 0.12, p < .001; attitudes β = 0.04, p = .015).

Conclusions

The current study uses a quasi-experimental design to evaluate a public health campaign designed to increase recognition of non-physical domestic violence. Our promising findings could be confirmed through further evaluations of prevention campaigns and extended to establish behavioral impacts to prevent domestic violence across whole populations.