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<p>Creative teams often revise their ideas—a process known as idea pivoting, defined as a reorientation in the team’s strategic direction through a reallocation or restructuring of activities, resources, and attention. Nonetheless, idea pivoting does not uniformly help or hinder teams, and its influence on how members collectively perceive and understand their goals can vary widely, highlighting the importance of shared cognition for understanding when pivots succeed or falter. We examine how idea pivoting affects team performance by shaping team goal clarity—a core aspect of team cognition. Drawing on representational gaps theory, we propose that the effect of pivoting on goal clarity is contingent on the origin of the decision to pivot—that is, the extent to which the decision to pivot stems from sources external versus internal to the team. Using multi-source data from 75 newly formed creative teams in a university-based business incubator program, we find that idea pivoting improves performance through goal clarity, but only when the pivoting decision is more externally driven. These findings advance theory by conceptualizing idea pivoting as a team-level cognitive process shaped by external input, and offer practical guidance for supporting cognitive alignment and effectiveness in creative team environments.</p>

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Inside or Outside? The Role of Decision Origin in Idea Pivoting in Creative Teams

  • 期刊论文

  • 发表日期：

    2025年8月9日

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  • Wonbin Sohn,
  • Dalee Yoon,
  • Jungwoo Ha

摘要

Creative teams often revise their ideas—a process known as idea pivoting, defined as a reorientation in the team’s strategic direction through a reallocation or restructuring of activities, resources, and attention. Nonetheless, idea pivoting does not uniformly help or hinder teams, and its influence on how members collectively perceive and understand their goals can vary widely, highlighting the importance of shared cognition for understanding when pivots succeed or falter. We examine how idea pivoting affects team performance by shaping team goal clarity—a core aspect of team cognition. Drawing on representational gaps theory, we propose that the effect of pivoting on goal clarity is contingent on the origin of the decision to pivot—that is, the extent to which the decision to pivot stems from sources external versus internal to the team. Using multi-source data from 75 newly formed creative teams in a university-based business incubator program, we find that idea pivoting improves performance through goal clarity, but only when the pivoting decision is more externally driven. These findings advance theory by conceptualizing idea pivoting as a team-level cognitive process shaped by external input, and offer practical guidance for supporting cognitive alignment and effectiveness in creative team environments.