<p>Morocco faces various challenges, including environmental degradation, unemployment, and poverty. Social enterprises are positioned to address this because they solve social and environmental challenges through innovative solutions while producing economic and social values. Previous studies have identified innovation as an objective of most social enterprises, as it enables innovative solutions to manage challenging social problems, from community development to social exclusion, unemployment, and poverty reduction. Despite interest in innovation, few studies have considered its value in social entrepreneurship, making the field unclear and vague. Social problems are complex and multifaceted; no single innovative solution can solve them. This study aims to understand the implications of innovation in creating value in social enterprises. This study presents a qualitative analysis of social enterprises in Morocco and sheds light on the implications of innovation in creating value in social entrepreneurship. This qualitative analysis is based on interpretative phenomenological research to understand and explore the implications of innovation in social entrepreneurship because the essence of entrepreneurship emerges from real and true entrepreneurs who have lived experiences. The results show that innovation does not require advanced technology, knowledge, or investment. However, innovation based on simplicity, usability, and product standardization can lead to value creation. In other words, social enterprise innovation can increase value creation by focusing on product simplicity, usability, and standardization. In conclusion, the present findings indicate that the innovation of social enterprises does not require huge investments and can be a resource-saving innovation and that the choice of simplifying, standardizing, and improving the usability of products may impact this relation.</p>