Unveiling the Path to Sustainable Family Business: A Case Study of Environmentalism in the Food and Non-Alcoholic Beverages Industry

This study explores the accelerating shift towards environmentalism in family business as global enterprises increasingly commit to sustainable development goals (SDGs). Specifically, it examines the challenges and capacities within the food and non-alcoholic beverages industry in Kosova, focusing on the integration of clean technology and renewable energy. Utilizing a quantitative approach, the research assesses the financial feasibility for firms to adopt green practices and explores the broader implications for market dynamics. The findings highlight significant opportunities and challenges that family businesses face, particularly in response to growing consumer demand for environmentally friendly products and services. This paper offers new insights into the complexities of corporate sustainability efforts and suggests strategies to enhance environmental responsibility in family business practices. By mapping the current landscape and identifying key barriers and facilitators to sustainable practices, this research contributes valuable perspectives to the ongoing discourse on corporate contributions to environmental sustainability.